Marketing Consultancy
Dar Al-Khalaf provides knowledge, experience, specialized skills and creativity, contacts and tools. We give advice related to strategy and planning, product branding and positioning and other considerations, as well as franchise planning.
Marketing consultation services are usually provided within the context of the four components of the marketing mix:
Product – what products are available and how they are packaged and labeled.
Price – setting a price to attract desired customers, while also creating the desired profit for the company.
Promotion – letting consumers know about the products through means such as advertising, personal selling, publicity, and sales promotions.
Place of distribution – where products are sold and what channels are used to distribute the products.
Dar Al-Khalaf stay current on the many new developments in marketing, including the new mediums through which marketing reaches its intended audience. A consultant needs the ability to dig into a business and develop solutions that fit the unique situation of that particular business. Good communication and leadership skills are essential, as is creativity and an inherent understanding of how to reach various target markets.
Marketing strategy defines the business and how it wants to position itself in the marketplace. Strategy is based on overall business goals.
A Marketing Strategy includes:
- Defining the business and its products or service.
- Creating a profile of target customers.
- Applying findings from analysis of past marketing campaigns
- Determining the role of the business in the marketplace in relationship to the competition.
- Understanding the market climate and marketing strengths and weaknesses.
- Other important pieces of strategy include positioning and brand strategy, defining the elements of a brand and how it fits into the marketplace, and product and pricing strategy.
The many other considerations in the marketing strategy and planning process may include:
- Developing marketing objectives and policies
- Forecasting sales
- Setting up customer service
- Market research
- Licensing and franchise planning